Apprentices keep Dinamiks at the cutting edge of technology: Product development takes account of young people’s viewpoint

Abstract

Purpose

Describes the advantages that technology company Dinamiks gains from its apprenticeship program.

Design/methodology/approach

Gives the managing director’s viewpoint of the benefits of apprenticeships to a small company.

Findings

Reveals that apprentices have enabled Dinamiks to tap into the technology innovations and ways of working with technology that many young people take in their stride and to learn what of that needs to be included in its products.

Practical implications

Details how the company has benefited from the energy of youth, a different style of conversation and innovative individuals who have the ideas to move the product, and therefore the company, on.

Social implications

Explains that the program prepares apprentices to go out into the wider business world and be a valuable contributor in whatever field they ultimately choose.

Originality/value

Highlights the winning combination of apprentices, who bring new ideas and ways of working, with seasoned employees, with their business acumen gained through years of experience.

Citation

Barnes, S. (2015), "Apprentices keep Dinamiks at the cutting edge of technology: Product development takes account of young people’s viewpoint", Human Resource Management International Digest, Vol. 23 No. 6, pp. 15-17. https://doi.org/10.1108/HRMID-06-2015-0097