Delivering on organizational promises: the role of employer branding in employee retention

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This study found that perceived organizational support within employer branding strategies positively influences organizational commitment and employee retention.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Delivering on organizational promises: the role of employer branding in employee retention", Human Resource Management International Digest, Vol. 28 No. 3, pp. 41-43. https://doi.org/10.1108/HRMID-11-2019-0272