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The link between socially responsible human resource management and eco-helping behavior in aviation industry – a moderated mediation model

Thi Lan Phuong Nguyen (Faculty of Tourism and Aviation Service, Vietnam Aviation Academy, Ho Chi Minh City, Vietnam and Faculty of Management and Economics, Tomas Bata University in Zlín, Zlín, Czech Republic)
Thi Thu Huong Nguyen (Faculty of Management and Economics, Tomas Bata University in Zlín, Zlín, Czech Republic and Faculty of Air Transport Economics, Vietnam Aviation Academy, Ho Chi Minh City, Vietnam)

International Journal of Law and Management

ISSN: 1754-243X

Article publication date: 5 April 2024

39

Abstract

Purpose

This study aims to propose a research model that emphasizes the moderating influence of ethical leadership (ELS) and the link between socially responsible human resource management (SRHRM) and leaders’ eco-helping behavior (LEH) in the aviation industry.

Design/methodology/approach

The authors used a time-lag research design. Data were gathered from 397 respondents working for aviation companies in Vietnam and analyzed using SmartPLS 4.0.

Findings

The findings show that SRHRM has a beneficial effect on LEH through employees’ voluntary workplace green behavior (EVB). Based on social cognitive theory, this study developed a theoretical model of how SRHRM influences LEH through EVB. The authors discovered that SRHRM increased LEH and that EVB mediated this favorable relationship. Furthermore, the results demonstrate that ELS mitigates the indirect impact of SRHRM on LEH via EVB.

Research limitations/implications

Future studies should assess constructs with numerous observations across time, with a larger sample size and in different industrial settings.

Practical implications

Volunteerism is one of the most important values in the aviation industry given that it is vulnerable to practices such as overbooking, delaying, postponing flights and pressure weather.

Originality/value

This study emphasized the impact of SRHRM and ELS on LEH while fulfilling their professional obligations. EVB may be best positioned to mediate the relationship between SRHRM and LEH.

Keywords

Acknowledgements

The authors are thankful to the Internal Grant Agency of FaME, Tomas Bata University in Zlín, for advice and support in carrying out this research.

Declaration of competing interest: The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

Citation

Nguyen, T.L.P. and Nguyen, T.T.H. (2024), "The link between socially responsible human resource management and eco-helping behavior in aviation industry – a moderated mediation model", International Journal of Law and Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJLMA-09-2023-0220

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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