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Reconceptualizing the organizational environment: a fluid dynamics perspective for turbulence

Joby John (Department of Marketing, University of Louisiana at Lafayette, Lafayette, Louisiana, USA)
Ramendra Thakur (Department of Marketing, University of Louisiana at Lafayette, Lafayette, Louisiana, USA)

International Journal of Organizational Analysis

ISSN: 1934-8835

Article publication date: 19 June 2023

72

Abstract

Purpose

To reconceptualize the organizational environment in a comprehensive manner, it is important to specify not just the velocity but also other aspects of turbulent environments. Concurrently, the purpose of this paper is to also propose that organizational adaptability and, particularly, the speed of adaptations are critical to moderate the impact of turbulence in the environment on organizational performance.

Design/methodology/approach

This paper uses a conceptual methodology to fully specify turbulent environments and commensurate managerial response appropriate for such environments. Based on a perspective borrowed from the field of fluid dynamics used to specify the phenomenon of turbulence, the authors develop a conceptual model with research propositions. Four dimensions that describe turbulence in fluid flow when applied metaphorically offer a comprehensive view of the organizational environment.

Findings

An extreme, unanticipated, sudden onslaught resulting in a prolonged disrupted environment such as during the recent coronavirus crisis is best characterized as having caused turbulent environmental conditions. Management theories have addressed disruptions as high-velocity environments in the context of rapid changes in information technology. With a broadened conceptualization of the organizational environment to better capture extreme disruptions, the authors provide a comprehensive model appropriate for turbulent environmental conditions and offer research directions for scholarly pursuit.

Originality/value

This paper provides a new perspective from the physical sciences to better conceptualize organizational environments during extreme disruptions such as in turbulent environmental conditions.

Keywords

Citation

John, J. and Thakur, R. (2023), "Reconceptualizing the organizational environment: a fluid dynamics perspective for turbulence", International Journal of Organizational Analysis, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJOA-01-2023-3590

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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