Let’s go cycling: an analysis of tourists’ experience on online user-generated content
Abstract
Purpose
The purpose of this paper is to explore cycling tourists’ experience in Singapore using an exploratory case study.
Design/methodology/approach
Tourist’s spontaneous reviews (n=409) posted on TripAdvisor were collected and analyzed through Leximancer.
Findings
The software identified 31 concepts grouped into five dominant themes of tourists’ experiences. In order of relative importance, the themes were tour, bike, guide, experience, and cycling. It revealed that most tourists have a favorable impression of their cycling experience in Singapore.
Originality/value
The findings suggest cycling tours can provide tourists with pleasurable experiences. Tourists embark on cycling tours in Singapore to learn more about the city and enjoy new experiences. However, to meet tourists’ expectations, bicycles must be well-maintained and accessible. In addition, tour guides should be attentive and knowledgeable. These have a direct effect on tourists’ satisfaction level with cycling tours.
Keywords
Citation
Chiu, W. and Leng, H.K. (2017), "Let’s go cycling: an analysis of tourists’ experience on online user-generated content", International Journal of Tourism Cities, Vol. 3 No. 1, pp. 30-42. https://doi.org/10.1108/IJTC-10-2016-0045
Publisher
:Emerald Publishing Limited
Copyright © 2017, International Tourism Studies Association