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How environmental turbulence influences firms’ entrepreneurial orientation: the moderating role of network relationships and organizational inertia

Ming-Chao Wang (College of Management, Yuan Ze University, Taoyuan, Taiwan)
Pei-Chen Chen (Department of Business Computing, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan)
Shih-Chieh Fang (Department of Business Administration, National Cheng Kung University, Tainan, Taiwan)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 20 May 2020

Issue publication date: 12 January 2021

1553

Abstract

Purpose

Environmental turbulence represents a double-edged sword, simultaneously fueling and hindering a firm’s entrepreneurial orientation (EO). Drawing on the theories of EO and network relationships, this study aims to develop and test a conceptual model that provides a nuanced account of the relationship between environmental turbulence and firm EO.

Design/methodology/approach

Data for this study were collected using a survey of high-technology firms in Hsinchu Science Park (HSP) in Taiwan. Questionnaires were mailed to 297 high-technology firms in the semiconductor, photoelectric and communication industries within HSP. Completed questionnaires were received from 94 firms, which included responses from 94 research and development managers and 462 employees.

Findings

The results reveal that the degree of environmental turbulence exhibits an inverted U-shaped relationship with a firm’s EO. Moreover, this relationship is positively moderated by network relationships between firms, but negatively moderated by organizational inertia.

Originality/value

The empirical and conceptual findings have important implications for understanding EO, because the findings explain causal relationships that transform a firm’s interactive and inner control capabilities into firm-level results.

Keywords

Acknowledgements

We acknowledge the financial support for this research from the Ministry of Science and Technology, R.O.C. (MOST-106-2410-H-155-034-MY2). We are also indebted to two anonymous reviewers and Editor Wesley J. Johnston, whose comments significantly improved the paper.

Citation

Wang, M.-C., Chen, P.-C. and Fang, S.-C. (2021), "How environmental turbulence influences firms’ entrepreneurial orientation: the moderating role of network relationships and organizational inertia", Journal of Business & Industrial Marketing, Vol. 36 No. 1, pp. 48-59. https://doi.org/10.1108/JBIM-05-2019-0170

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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