Factors impacting digital transformations of the food industry by adoption of blockchain technology

Abstract

Purpose

This study aims to blockchain facilitate information sharing among different players in the food industry, such as farmers, food suppliers and investors, enabling an effective decision-making process where the information about goods is traceable without any inherent risk. Although blockchain technology is emerging, its use in the food industry needs to be explored from different angles, such as organizations’ policy, adoption strategies and potential technology innovations which could positively impact business processes.

Design/methodology/approach

For this purpose, the authors survey 84 organizations in the food industry. Further, the authors conducted in-depth- interviews with three organizations that applied blockchain technology in the production phase to address the pros and cons of this adaption and discuss how the technology could be improved based on the challenges they faced. Moreover, an overview of current and potential digital transformation uses cases of blockchain technology in the food industry has been provided.

Findings

The results suggested that perceived efficiency, transparency, standardization and platform development and traceability factors positively influenced intention to use (ITU).

Practical implications

The adoption of the blockchain cloud solution is neither time-consuming nor expensive; organizations may attempt to predict how regulations or standards will be developed to create a blockchain solution compatible with them.

Originality/value

This study is among the primary studies investigating the role of blockchain technology in the food sector from the organizations’ viewpoint, highlighting the factors influencing the ITU.

Citation

Dehghani, M., Popova, A. and Gheitanchi, S. (2022), "Factors impacting digital transformations of the food industry by adoption of blockchain technology", Journal of Business & Industrial Marketing, Vol. 37 No. 9, pp. 1818-1834. https://doi.org/10.1108/JBIM-12-2020-0540