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Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Wei (Andy) Hao (Barney School of Busines, University of Hartford, CT, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 28 October 2013

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Wei (Andy) Hao (2013), "Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing", Journal of Consumer Marketing, Vol. 30 No. 6, pp. 538-540. https://doi.org/10.1108/JCM-06-2013-0611

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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