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Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

Nancy Furlow (Marymount University, Arlington, Virginia, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 28 October 2013

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Citation

Nancy Furlow (2013), "Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World", Journal of Consumer Marketing, Vol. 30 No. 6, pp. 538-538. https://doi.org/10.1108/JCM-06-2013-0619

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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