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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st ed.)

Francisco Conejo (University of Colorado at Denver)

ISSN: 0736-3761

Article publication date: 7 January 2014

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Francisco Conejo (2014), "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st ed.)", Journal of Consumer Marketing, Vol. 31 No. 1, pp. 86-87. https://doi.org/10.1108/JCM-09-2013-0700

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