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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Dawn Edmiston (Alex G. McKenna School of Business, Economics and Government, Saint Vincent College, Latrobe, Pennsylvania, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 6 May 2014

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Citation

Dawn Edmiston (2014), "The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands", Journal of Consumer Marketing, Vol. 31 No. 3, pp. 228-228. https://doi.org/10.1108/JCM-09-2013-0706

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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