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Psychological Foundations of Marketing

Alex Milovic (Lubar School of Business, University of Wisconsin, Milwaukee, Wisconsin, USA)

ISSN: 0736-3761

Article publication date: 6 May 2014

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Alex Milovic (2014), "Psychological Foundations of Marketing", Journal of Consumer Marketing, Vol. 31 No. 3, pp. 230-231. https://doi.org/10.1108/JCM-11-2013-0764

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