2013 Awards for Excellence

Citation

(2014), "2013 Awards for Excellence", Journal of Communication Management, Vol. 18 No. 1. https://doi.org/10.1108/JCOM-02-2014-002

2013 Awards for Excellence

Article Type: 2013 Awards for Excellence From: Journal of Communication Management, Volume 18, Issue 1

The following article was selected for this year's Outstanding Paper Award for Journal of Communication Management

"The view from within: internal publics and CSR"

Ganga Sasidharan Dhanesh

Purpose – The purpose of this paper is to explore the significance of corporate social responsibility (CSR) as a predictor of organisational commitment of internal publics. More precisely, the study seeks to examine which dimension/s of CSR significantly predict/s which dimension of organisational commitment.
Design/methodology/approach – The study uses web-based survey research method and employs hierarchical multiple regression analysis to explore the predictive ability of four dimensions of CSR on three dimensions of organisational commitment, from the perspective of employees
Findings – The research shows that while the ethical-legal dimension of CSR is a significant predictor of three dimensions of organisational commitment, the discretionary and economic dimensions of CSR are not
Research limitations/implications – This was a quantitative study using survey methodology and would benefit from a follow up qualitative study or a set of case studies in multiple industries/ countries. Since the results show that ethical-legal CSR significantly predicts organisational commitment, a relational outcome in relationship management theory, PR practitioners can incorporate ethical-legal CSR in CSR strategy, implementation and communication, thus enabling the building and maintenance of organization-public relationships
Originality/value – This study offers a fine grained investigation of the predictive abilities of four dimensions of CSR on three dimensions of organisational commitment and offers public relations practitioners insight into the specific dimension of CSR that has most impact on multiple dimensions of organisational commitment

This article originally appeared in Volume 16 Number 1, 2012, Journal of Communication Management

The following articles were selected for this year's Highly Commended Award

"Kinship, culture and ethics in organisations: exploring implications for internal communication"

Elspeth N. Tilley, Susan M. Fredricks and Andrea Hornett

This article originally appeared in Volume 16 Number 2, 2012, Journal of Communication Management

"Best practices as an assessment for crisis communication"

Shari R. Veil and Rebekah A. Husted

This article originally appeared in Volume 16 Number 2, 2012, Journal of Communication Management

"Amazon.com's Orwellian nightmare: exploring apology in an online environment"

W. Timothy Coombs and Sherry J. Holladay

This article originally appeared in Volume 16 Number 3, 2012, Journal of Communication Management