The effect of green intellectual capital and innovative work behavior on green process innovation performance in the hospitality industry
Abstract
Purpose
This study examines the direct and indirect effects of green intellectual capital (GIC) and innovative work behavior (IWB) on green process innovation performance (GPIP), with green knowledge sharing (GKS) as a mediator, in Pakistan’s hospitality industry. The aim is to provide a paradigm for assisting companies in transforming strategic green processes of green hotel innovation and its practices.
Design/methodology/approach
A total of 203 questionnaires were administered to front-desk officers of 15 hotels in Pakistan. Smart PLS-SEM 4 was used for analysis, and demographic statistics were analyzed using SPSS 21.0.
Findings
GIC (green human capital, green organizational capital and green relational capital) and IWB significantly and positively influence GPIP. GKS strengthens the relationships of GIC and IWB with GPIP. Finally, all hypotheses were significant and the constructs showed a positive association.
Originality/value
Research studies have revealed the impact of GIC on the hotel industry’s competitive advantage. However, the mechanisms underlying those impacts remain relatively underexplored. This study makes valuable contributions by providing crucial evidence from Pakistan’s hospitality industry.
Keywords
Acknowledgements
The authors wish to convey their appreciation to the Editor-in-Chief, Managing Editor and anonymous reviewers for the great effort and time that they have invested in providing constructive reviews.
Citation
Shahbaz, M.H., Naseem, M.A., Battisti, E. and Alfiero, S. (2024), "The effect of green intellectual capital and innovative work behavior on green process innovation performance in the hospitality industry", Journal of Intellectual Capital, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIC-02-2023-0034
Publisher
:Emerald Publishing Limited
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