The changing political orientation of Air Tiris, Kampar, Riau community towards Islamic political parties in general elections (a case study: general elections in Indonesia)

Abstract

Purpose

The purpose of this study is to examine the changing political orientation of Air Tiris, Kampar, Riau community towards Islamic political parties in general elections; to analyze the factors that influenced the political orientation of Air Tiris community in general elections; and to realize the political rights of the society including Air Tiris community.

Design/methodology/approach

The subject in this study is the political orientation of the Air Tiris community in the 1999, 2004, 2009 and 2014 general elections with a period of research from 2009 to 2016. This qualitative research method consists of sources, data collection, informants, data collection techniques, data analysis and processing and writing systematics.

Findings

The results of the research indicate that there are three dominant factors affecting the change in the political orientation of the Air Tiris community towards Islamic political parties characterized by the deterioration of vote acquisition for Islamic political parties in Air Tiris village in 1999, 2004, 2009 and 2014 general elections. The weakening of the link between religious identity and voting behaviour, as well as the weakening of political movement. The identification or loyalty of the santri community towards Islamic parties has faded.

Originality/value

The originality of this research lies in the analysis of the political orientation of Air Tiris, Kampar, Riau community, in general, elections towards Islamic political parties. Traditionally, this community has more political orientation on religious/Islamic political parties but such orientation experiences developments and changes that lead to non-Islamic parties. This research contains new information about the analysis of the political orientation of Air Tiris, Kampar, Riau community in the general election of Islamic political parties.

Citation

Waluyo, T.J. (2021), "The changing political orientation of Air Tiris, Kampar, Riau community towards Islamic political parties in general elections (a case study: general elections in Indonesia)", Journal of Islamic Marketing, Vol. 12 No. 2, pp. 225-248. https://doi.org/10.1108/JIMA-06-2019-0118