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The Robotic-Human Service Trilemma: the challenges for well-being within the human service triad

Chelsea Phillips (Centre for Behavioural Economics, Society and Technology (BEST), School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia) (Department of Marketing and Supply Chain Management, School of Business and Economics, Maastricht University, Maastricht, The Netherlands)
Rebekah Russell–Bennett (Centre for Behavioural Economics, Society and Technology (BEST), School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia)
Gaby Odekerken-Schröder (Department of Marketing and Supply Chain Management, School of Business and Economics, Maastricht University, Maastricht, The Netherlands)
Dominik Mahr (Department of Marketing and Supply Chain Management, Service Science Factory, Maastricht University, Maastricht, The Netherlands) (Department of Marketing Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland)
Kate Letheren (BEST Centre, Queensland University of Technology, Brisbane, Australia)

Journal of Service Management

ISSN: 1757-5818

Article publication date: 17 May 2023

Issue publication date: 27 June 2023

890

Abstract

Purpose

The human service triad (i.e. the relationship between the customer, frontline employee (FLE) and managerial employee) experiences a range of well-being challenges when faced with the introduction of service robots. Despite growth in service robot scholarship, understanding of the well-being challenges affecting the human service triad remains fragmented. Hence, the purpose of this paper is to synthesise the literature and offer a research agenda aligned with the proposed Robotic-Human Service Trilemma. By taking a job performance approach (which considers the actions, behaviours and outcomes linked to organisational goals), the Robotic-Human Service Trilemma conceptualises three well-being challenges (intrusion, sideline and interchange). These challenges are realised via the realistic capabilities and constraints of service robot implementation.

Design/methodology/approach

This research relies on a systematic review of all disciplines concerning service robots. In total, 82 articles were analysed using thematic coding and led to the development of the Robotic-Human Service Trilemma and research agenda.

Findings

The analyses reveal the Robotic-Human Service Trilemma consists of three challenges: intrusion, sideline and indifference. The findings demonstrate that FLEs are required to counterbalance the constraints of service robots, leading to an uneven well-being burden within the human service triad. This paper suggests a research agenda for investigation of the challenges that underpin the Robotic-Human Service Trilemma.

Originality/value

Through the conceptualisation of the Robotic-Human Service Trilemma, this study is the first to explore how states of well-being equilibrium exist within the human service triad and how these states are challenged by service robots. The authors present a balanced centricity perspective to well-being that contrasts previous trade-off approaches and that enhances the body of service robot literature with a well-being lens.

Keywords

Acknowledgements

This paper forms part of a special section “Human-Robot Service Interactions: Moral, Ethical and Well-Being Implications”, guest edited by Nichola Robertson and Yelena Tsarenko.

Citation

Phillips, C., Russell–Bennett, R., Odekerken-Schröder, G., Mahr, D. and Letheren, K. (2023), "The Robotic-Human Service Trilemma: the challenges for well-being within the human service triad", Journal of Service Management, Vol. 34 No. 4, pp. 770-805. https://doi.org/10.1108/JOSM-03-2022-0091

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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