Entrepreneurial-oriented strategic renewal in a Brazilian SME: a case study
Journal of Small Business and Enterprise Development
ISSN: 1462-6004
Article publication date: 12 March 2020
Issue publication date: 16 April 2020
Abstract
Purpose
Firms around the world seek new paths to maintain competitiveness and renew their businesses. Although entrepreneurial-orientation (EO) is extensively researched, there is some ambiguity regarding different variables that mediate the effects of such strategy on business performance. Hence, current literature lacks in-depth studies that provide useful tools for companies to implement effective change, in contrast to the quantitative methods normally applied.
Design/methodology/approach
Through an in-depth case study, the authors explored whether the implementation of an entrepreneurial-oriented strategy by an incumbent firm in Brazil would renew its business and potentially increase its performance.
Findings
The study showed that performance is achieved when the pervasiveness of EO activities spurs the company's boundaries, promoting not only intraorganizational changes but also multiple-stakeholder engagement.
Research limitations/implications
This study reinforces the idea that EO alone may not be sufficient to increase firm performance and must be considered more comprehensively. Although case studies always suffer from the problem of generalization, the authors provide a good illustration of a strategy being implemented in a constrained-resource environment.
Practical implications
This paper contributes to practice by discussing a real-life situation of a small company from an emerging economy.
Originality/value
The authors provide a holistic view of the firm, presenting the managerial changes in a new framework, which combines EO and inward- and outward-looking perspectives.
Keywords
Acknowledgements
Funding statement: The author(s) received financial support from CNPq for part of the research described in this article. Declaration of conflicting interests: The author(s) declare(s) that there is no conflict of interest.We would like to thank the three anonymous reviewers for their helpful and enthusiastic comments.
Citation
Moretti, D.M., Alves, F.C. and Bomtempo, J.V. (2020), "Entrepreneurial-oriented strategic renewal in a Brazilian SME: a case study", Journal of Small Business and Enterprise Development, Vol. 27 No. 2, pp. 219-236. https://doi.org/10.1108/JSBED-07-2019-0254
Publisher
:Emerald Publishing Limited
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