Pedaling towards sustainability: a mixed-method study of the drivers and barriers to bike-sharing adoption
Management of Environmental Quality
ISSN: 1477-7835
Article publication date: 21 July 2023
Issue publication date: 8 November 2023
Abstract
Purpose
The purpose of this study is to investigate the motivations and barriers behind the adoption of bike-sharing services, explore the influence of individual values and environmental knowledge on bike-sharing adoption and analyze the relationship between reasons, attitude and intention to utilize bike-sharing.
Design/methodology/approach
The study initially conducted a semi-structured interview with 19 bike-sharing users and performed a thematic analysis to identify the context-specific motivators and barriers. The identified factors were then incorporated into the behavioral reasoning theory (BRT) framework and quantitatively examined using the data gathered from 412 Indian bike-sharing users.
Findings
The findings outlined the complex reasoning process underlying bike-sharing adoption and how environmental value and attitude are related to the reasons. Further, the study examined the moderating impact of environmental knowledge, which was overlooked in previous studies.
Practical implications
The study provides valuable suggestions to bike-sharing businesses, which helps them to induce facilitators and remove barriers.
Originality/value
Behavioral research in bike-sharing is in its embryonic stage. This is one of the initial attempts to address this knowledge deficit by comprehensively examining the factors affecting bike-sharing intention through the theoretical lens of BRT.
Keywords
Acknowledgements
This research is funded by the Maulana Azad National Fellowship (MANF), Granted by the Ministry of Minority Affairs, Government of India (No. F. 82-27/2019 (SA-III)).
Citation
Sajid, M., Midhun, V., Zakkariya, K.A., Surira, M.D. and Vishnu, K.P. (2023), "Pedaling towards sustainability: a mixed-method study of the drivers and barriers to bike-sharing adoption", Management of Environmental Quality, Vol. 34 No. 6, pp. 1580-1606. https://doi.org/10.1108/MEQ-12-2022-0343
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited