Retaining talent by enhancing organizational prestige : An HRM strategy for employees working in the retail sector
Abstract
Purpose
The purpose of this paper is to investigate the impact of perceived external prestige on turnover intentions among retail employees in India. Moreover, this study aims to explore the mediating effect of affective commitment on the relationship between perceived external prestige and turnover intentions.
Design/methodology/approach
This study is quantitative in nature. The data for the present study were collected from 186 employees working in various retail stores. Existing, established scales were used to measure the research constructs.
Findings
The results of the study indicate a negative relationship between perceived external prestige and turnover intentions. A negative relationship was observed between affective commitment and turnover intentions. Moreover, affective commitment was observed to partially mediate the relationship between perceived external prestige and turnover intentions.
Practical implications
This study provides valuable insights into understanding the significance of perceived external prestige in retaining employees working in the retail sector. Findings of the study indicate that adoption of non-conventional human resource strategies, like a focus on enhancing external prestige of the organization may be one of the ways to enhance employee commitment and reduce turnover intentions, and thus to retain employees in economies with highly mobile workforce.
Originality/value
This research has investigated the significance of perceived external prestige in retaining employees in a context which is different, in several ways, from contexts where most of the previous research has been conducted. It, thus, contributes to current theoretical understanding about perceived external prestige and it impact on work attitudes.
Keywords
Acknowledgements
This research was supported by Post-Doctor Research Program (2014) through Incheon National University (INU), Incheon, Republic of Korea.
Citation
Rathi, N. and Lee, K. (2015), "Retaining talent by enhancing organizational prestige : An HRM strategy for employees working in the retail sector", Personnel Review, Vol. 44 No. 4, pp. 454-469. https://doi.org/10.1108/PR-05-2013-0070
Publisher
:Emerald Group Publishing Limited
Copyright © 2015, Emerald Group Publishing Limited