Productive possibilities? Valorising urban space through pop-up?

Abstract

Purpose

The “pop-up” epithet has become a synonym for virtually any temporary event in a range of commercial, non-commercial and cultural contexts within the urban spatial arena. This paper aims to discuss the role of the pop-up concept within urban space, to address the question articulated in the Call for Papers for this special issue, of whether “everywhere needs to become a marketplace”.

Design/methodology/approach

The authors review a range of sources – both academic, popular press and practitioner publications and reports – to inform our critique of the use of the pop-up activities in urban space.

Findings

The authors identify four ways in which the pop-up concept can be valorised – pop-up stores and experiences, pop-up agglomerations, pop-up service facilities and pop-up space brokerage services.

Originality/value

Adopting a critical perspective, the authors address pop-up’s implications, especially the impact on urban places and the people within them. This study concludes by discussing the potential for an increased use of pop-up within urban spaces impacted by the COVID-19 pandemic, which could be focused as much on social as economic value.

Citation

Warnaby, G. and Medway, D. (2022), "Productive possibilities? Valorising urban space through pop-up?", Qualitative Market Research, Vol. 25 No. 5, pp. 557-569. https://doi.org/10.1108/QMR-12-2021-0145