Teaching financial literacy through the use of market research and advertising instruction: A non traditional approach
ISSN: 0090-7324
Article publication date: 21 February 2020
Issue publication date: 21 February 2020
Abstract
Purpose
The purpose of this paper is to describe how librarians used elements of market research, advertising and media literacy in a personal finance class.
Design/methodology/approach
Librarians each semester guest lecture one session in a personal finance class “Foundations of Money Education.” Through this class, librarians present engaging material about market research and advertising in an effort to encourage students to think about how these external forces influence their spending behavior.
Findings
Students appreciate learning about advertising through the engaging use of commercials. While responses were mixed as to the applicability of the topic, the majority of students agreed that the topic was a worthwhile addition to the personal finance curriculum.
Originality/value
Topics such as budgets, savings, and mortgages are typically taught in personal finance classes. Teaching information about market research and advertising is a topic that is usually not covered in a personal finance class.
Keywords
Citation
Vaaler, A. and Wilhelm, J. (2020), "Teaching financial literacy through the use of market research and advertising instruction: A non traditional approach", Reference Services Review, Vol. 48 No. 2, pp. 258-270. https://doi.org/10.1108/RSR-11-2019-0081
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited