The relationship between cloud adoption and business strategy: How companies can strategize to avoid cloud implementation failure

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper uncovers the effect that successful cloud technology service implementation has on business strategy. The surveyed respondents strategically incorporated cloud services either to maintain a competitive position, to bolster innovation, or to reduce their costs.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "The relationship between cloud adoption and business strategy: How companies can strategize to avoid cloud implementation failure", Strategic Direction, Vol. 35 No. 4, pp. 7-9. https://doi.org/10.1108/SD-01-2019-0003