The next big thing? How big data is shaping firms’ international strategies

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Ever since the 1990s, when the term was first coined, Big Data has become a Holy Grail for many firms, even when they do not quite understand what it actually means. One can imagine many a CEO turning to their CTO to inquire how their firm can take advantage of “this Big Data thing” as if it was an enormous well of oil just waiting to be sucked up and sold for a huge price. In addition, one can also imagine the weary look on the face of the CTO as they try and explain it may not quite be as easy as it sounds.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "The next big thing? How big data is shaping firms’ international strategies", Strategic Direction, Vol. 35 No. 4, pp. 10-12. https://doi.org/10.1108/SD-01-2019-0004