Aligning supply chains with product variety: The business performance-boosting potential of achieving strategic harmony

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper explores the relationship between product variety, the performance of a business, and their supply chains and proposes a strategic alignment model to separate a low product variety cost leadership strategy from a high product variety differentiation strategy. By clarifying the strategic aims of their supply chains, businesses can portray their market offer in a consistent and operationally sustainable way.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Aligning supply chains with product variety: The business performance-boosting potential of achieving strategic harmony", Strategic Direction, Vol. 35 No. 4, pp. 13-15. https://doi.org/10.1108/SD-01-2019-0005