Creating a positive legacy: When opportunity knocks for hosts of mega sporting events

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Sporting mega events have significant scope to positively impact on the regions and cities where they are staged. In additional to economic benefits, the legacy can include urban regeneration with an emphasis on sustainability. However, many factors must be addressed and a strategic plan that is both robust and creative is essential.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Creating a positive legacy: When opportunity knocks for hosts of mega sporting events", Strategic Direction, Vol. 36 No. 5, pp. 39-41. https://doi.org/10.1108/SD-01-2020-0020