Learning high-impact tricks of the trade from artisan microbusinesses: Social examples of collaborative entrepreneurial capital conversions in the UK

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper highlights the collaborative microprocess-driven solutions arrived at by three UK artisan entrepreneurs, who moved into one working studio together, and operated under one brand and company. Using these microprocesses as assets enabled them to personally share and convert multiple forms of entrepreneurial capital between themselves, such as economic, social, and cultural capital. The artisans increased their incomes through deliberate efforts to internally streamline their operations, and through unifying their external marketing.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "Learning high-impact tricks of the trade from artisan microbusinesses: Social examples of collaborative entrepreneurial capital conversions in the UK", Strategic Direction, Vol. 37 No. 4, pp. 3-5. https://doi.org/10.1108/SD-01-2021-0004