Big Macs and a three-legged stool: How innovation strategy drives McDonald’s
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
The case study and interview offers a unique insight into factors contributing to McDonald’s unprecedented success (it has paid an increased dividend for the past 37 years). It also sheds light on its successful internationalization strategy.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Acknowledgements
Retraction notice
The Publisher wishes to retract the precis article “Big Macs and a three-legged stool: How innovation strategy drives McDonald’s”, published in Strategic Direction, Vol. 30 No. 5, 2014. It has come to the attention of Emerald Publishing that this precis article contains large sections of unattributed text taken from the original research article “A case study and interview with Jill McDonald CEO and President of McDonald’s Northern Europe Division”, by Abby Ghobadian, Nicholas O’Regan, published in Journal of Strategy and Management, Vol. 7 No. 1, 2014.
Precis articles are intended to summarise original academic research articles for a different audience, and should not include verbatim passages from the original articles. This error occurred due to a miscommunication in the commissioning process.
To avoid any repeated incidents of this nature, Emerald has fully revised its guidelines and briefed its Commissioning Editors. Strategic Direction sincerely apologises to the original authors and its readers for this error. The original article can be viewed here: https://doi.org/10.1108/JSMA-12-2013-0066.
Citation
(2014), "Big Macs and a three-legged stool: How innovation strategy drives McDonald’s", Strategic Direction, Vol. 30 No. 5, pp. 25-27. https://doi.org/10.1108/SD-02-2014-0026
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited