The elements driving green innovation strategy in China: How managerial environmental awareness steers the prospects for environmental change

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on the internal and external elements involved in Chinese company decisions around the pursuit of green innovation strategies. Government coercion and incentives, as well as market pressure from consumers and competitors, are effective in driving environmental improvements in the operations of Chinese companies.

Originality/value

The briefing saves busy executives, strategists, and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "The elements driving green innovation strategy in China: How managerial environmental awareness steers the prospects for environmental change", Strategic Direction, Vol. 35 No. 5, pp. 4-6. https://doi.org/10.1108/SD-02-2019-0036