Open innovation fails to drive gender issues: Why “masculine discourses” continue to hold sway

Abstract

Purpose

This paper aims to review the latest management developments across the globe and to pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds his own impartial comments and places the articles in context.

Findings

Classical management ideals have a strong masculine character. Open innovation would appear to offer opportunities to overcome this mentality. However, a case study from within the motor industry suggests that masculine “discourses” tend to be reproduced rather than challenged by open innovation.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and an easy-to-digest format.

Citation

(2014), "Open innovation fails to drive gender issues: Why “masculine discourses” continue to hold sway", Strategic Direction, Vol. 30 No. 5, pp. 10-12. https://doi.org/10.1108/SD-03-2014-0031