How hosting international sports events impacts on a destination brand: Issues involved in the case of Mexico

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Hosting international sports events can help raise the profile of a place brand. It has scope to expand brand meaning and provide economic and social benefits to the nation in both the short and longer term. But funding the events poses one challenge to organizers who must also manage potential conflict with other tourist destinations across the country.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "How hosting international sports events impacts on a destination brand: Issues involved in the case of Mexico", Strategic Direction, Vol. 34 No. 6, pp. 7-9. https://doi.org/10.1108/SD-04-2018-0078