How balanced social and physical networking in B2B markets helps global firms thrive: An analysis of modern marketing

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Using social media platforms in a creative and engaging way can help companies not only achieve good relationships with their customers, but with other businesses as well.

Research limitations/implications

Businesses should engage with social media for international connections, adopting marketing strategies for specific customers and industries. They should also find a balance between physical and social networking.

Practical implications

A revolutionized marketing strategy in which businesses can become global leaders through strong networks.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "How balanced social and physical networking in B2B markets helps global firms thrive: An analysis of modern marketing", Strategic Direction, Vol. 38 No. 6, pp. 12-14. https://doi.org/10.1108/SD-05-2022-0043