International sport marketing: Practical and future research
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Examines the growth in international sport marketing, considers factors such as globalization which have fuelled the process, looks at practical implications and provides research avenues for future exploration.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2014), "International sport marketing: Practical and future research", Strategic Direction, Vol. 30 No. 7, pp. 13-15. https://doi.org/10.1108/SD-06-2014-0074
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited