Selling success: Omni-channel retailing as the future of shopping

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Omni-channel retailing is now the standard by with all retailers are judged. Those at the forefront command competitive advantage that others should wish to emulate.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Selling success: Omni-channel retailing as the future of shopping", Strategic Direction, Vol. 35 No. 9, pp. 9-10. https://doi.org/10.1108/SD-06-2019-0115