Saving the festival feeling: Adaption of Edinburgh festivals in the wake of the COVID-19 pandemic
ISSN: 0258-0543
Article publication date: 31 July 2023
Issue publication date: 22 August 2023
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Edinburgh Festivals was able to survive the COVID-19 pandemic through innovation and resilience building, whilst taking time to consider how to build a sustainable footing on which to build that benefits both the local communities, contributors, and the customers.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2023), "Saving the festival feeling: Adaption of Edinburgh festivals in the wake of the COVID-19 pandemic", Strategic Direction, Vol. 39 No. 8, pp. 12-13. https://doi.org/10.1108/SD-06-2023-0082
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited