A positive approach to entering the global innovation war: Planning a framework for disruptive innovation

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on forming a model according to which companies can explore their own disruptive potential, rather than merely waiting for outside disruption to arrive. The example of Nintendo’s Wii demonstrates how disruptive innovation can be deliberately planned.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "A positive approach to entering the global innovation war: Planning a framework for disruptive innovation", Strategic Direction, Vol. 34 No. 11, pp. 4-6. https://doi.org/10.1108/SD-07-2018-0165