Help us to help you: Using CSR communications to improve hotel stakeholder engagement

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Hotels in the Asia-Pacific region have yet to fully utilize social media to promote their CSR initiatives. This means there is huge potential for improved stakeholder engagement, leading to short- and long-term performance gains.

Originality

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Help us to help you: Using CSR communications to improve hotel stakeholder engagement", Strategic Direction, Vol. 35 No. 10, pp. 29-30. https://doi.org/10.1108/SD-07-2019-0138