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How start-ups stay clever: The tangled Web of intellectual property

Strategic Direction

ISSN: 0258-0543

Article publication date: 13 November 2017

219

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper explores how start-ups are using intellectual property strategically in much more sophisticated ways than may at first be apparent, to carve out advantages in the market, opportunities to learn and new ways to grow as they duck and dive around the large businesses that strategize in a more predictable fashion.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2017), "How start-ups stay clever: The tangled Web of intellectual property", Strategic Direction, Vol. 33 No. 11, pp. 32-33. https://doi.org/10.1108/SD-08-2017-0128

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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