CSR managers: The shifting occupational rhetoric of corporate role survival

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the paper in context.

Findings

Five broad rhetorical repertoires were identified: “the motor of change”, “the business-oriented”, “the fatalist”, “the idealist” and “the CSR bookkeeper” rhetorics. The primacy of the first two repertoires led to the conclusion that CSR managers are more likely to foster continuity instead of change in current business practices.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2017), "CSR managers: The shifting occupational rhetoric of corporate role survival", Strategic Direction, Vol. 33 No. 11, pp. 4-6. https://doi.org/10.1108/SD-08-2017-0129