Corporate parenting: Utilizing parenting advantages in emerging market multination corporations

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

EMNCs are finding themselves ideally placed to dominate emerging markets in the luxury fashion industry, and challenge established MNCs.

Originality

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "Corporate parenting: Utilizing parenting advantages in emerging market multination corporations", Strategic Direction, Vol. 37 No. 9, pp. 10-11. https://doi.org/10.1108/SD-08-2021-0090