Search engine optimization and brand equity: Findings from a study on small and medium-sized enterprises
ISSN: 0258-0543
Article publication date: 8 September 2023
Issue publication date: 10 October 2023
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
The study establishes that search engine optimization and brand equity have a bidirectional relationship. The directionality and influence of this relationship however depends on extent to which the brand is well established.
Originality/value
The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2023), "Search engine optimization and brand equity: Findings from a study on small and medium-sized enterprises", Strategic Direction, Vol. 39 No. 9, pp. 27-29. https://doi.org/10.1108/SD-08-2023-0097
Publisher
:Emerald Publishing Limited
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