Exploring new worlds with corporate social responsibility: Innovation and social awareness are asset drivers

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Considers ways in which corporate social responsibility can affect a firm’s value and therefore contribute to creating competitive advantage. More specifically, it includes an examination of the way an organization’s international presence can help with both reputation and knowledge creation. The researchers examined numerous Spanish companies who reflect these issues, including FC Barcelona. The story behind the soccer club’s acquisition of its biggest asset, Lionel Messi, is intriguing.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2015), "Exploring new worlds with corporate social responsibility: Innovation and social awareness are asset drivers", Strategic Direction, Vol. 31 No. 11, pp. 30-32. https://doi.org/10.1108/SD-09-2015-0133