Strategic sensing: Adopting successful market-sensing capabilities to boost new product development

Abstract

Purpose:

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design:

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings:

New product development is a critical consideration for any business. Utilizing market-sensing capabilities to boost this is key for gaining competitive advantage.

Originality:

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2021), "Strategic sensing: Adopting successful market-sensing capabilities to boost new product development", Strategic Direction, Vol. 37 No. 10, pp. 12-13. https://doi.org/10.1108/SD-09-2021-0102