A destination worth visiting: Using a destination branding strategy to boost revenue and gain a tourism competitive advantage
ISSN: 0258-0543
Article publication date: 25 October 2022
Issue publication date: 10 November 2022
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Tourism destinations are having to contend with an increasingly competitive and fragile marketplace, and therefore are having to create collective branding experiences to gain a competitive advantage.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2022), "A destination worth visiting: Using a destination branding strategy to boost revenue and gain a tourism competitive advantage", Strategic Direction, Vol. 38 No. 11, pp. 37-38. https://doi.org/10.1108/SD-09-2022-0114
Publisher
:Emerald Publishing Limited
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