Social media marketing avoidance: Revolutionizing mobile advertisements

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Social media advertising must engage with consumers, validate their sense of control, and avoid evoking negative emotions.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Social media marketing avoidance: Revolutionizing mobile advertisements", Strategic Direction, Vol. 39 No. 11, pp. 9-10. https://doi.org/10.1108/SD-09-2023-0121