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Development strategies to leverage a unique cultural shopping environment: The revitalization of traditional markets in Bali

Strategic Direction

ISSN: 0258-0543

Article publication date: 25 October 2018

Issue publication date: 19 November 2018

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on ways of developing the revitalization of traditional markets by suggesting ways in which market traders in Bali can increase their revenue. A number of structural strategies deployed by market managers and government officials can also promote the cultural appeal of traditional markets as convenient and interesting shopping venues.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2018), "Development strategies to leverage a unique cultural shopping environment: The revitalization of traditional markets in Bali", Strategic Direction, Vol. 34 No. 12, pp. 23-25. https://doi.org/10.1108/SD-10-2018-0202

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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