Entrepreneurial strategies in deploying social capital: Exploring the art of strategic coethnicity in two Ghanaian migrant businesses

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on two case studies that reveal a community-oriented and a market-oriented strategy pursued by migrant entrepreneurs in one US city. The ways that social capital is deployed and the skill-based resources of the entrepreneur are key variables in the financial output of a community-centric business.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Entrepreneurial strategies in deploying social capital: Exploring the art of strategic coethnicity in two Ghanaian migrant businesses", Strategic Direction, Vol. 34 No. 12, pp. 20-22. https://doi.org/10.1108/SD-10-2018-0203