Flagging down a cab: The effects of divergent strategies on Iranian online taxi services
ISSN: 0258-0543
Article publication date: 10 January 2020
Issue publication date: 29 January 2020
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Snapp and Tap30 are the two largest online taxi firms in Iran. Their corporate strategies differ in the focus on customers, leading to divergent pathways to success.
Originality
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2020), "Flagging down a cab: The effects of divergent strategies on Iranian online taxi services", Strategic Direction, Vol. 36 No. 2, pp. 27-29. https://doi.org/10.1108/SD-10-2019-0216
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited