Celebrity capitalism: How turning CEOs into celebrities can benefit an organization
ISSN: 0258-0543
Article publication date: 3 November 2021
Issue publication date: 19 November 2021
Abstract
Purpose:
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design:
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings:
Celebrity CEOs are a new type of celebrity able to profoundly impact their own companies and brands just through their personal actions, in ways previous CEOs have not been able to do.
Originality:
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
Robertson, J.A. (2021), "Celebrity capitalism: How turning CEOs into celebrities can benefit an organization", Strategic Direction, Vol. 37 No. 11, pp. 22-23. https://doi.org/10.1108/SD-10-2021-0110
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited