Increasing the strategic value of communications departments: A communications contributions framework for corporate success

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This research paper concentrates on laying out a framework to help communications departments reinvent themselves as strategic success partners. Creating value by increasing data use and following the trend for communication professionals to advise CEOs are both ways of increasing the status and strategic influence of corporate communication teams.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Increasing the strategic value of communications departments: A communications contributions framework for corporate success", Strategic Direction, Vol. 35 No. 2, pp. 32-34. https://doi.org/10.1108/SD-11-2018-0228