How going green can help maintain firm partnerships: Key network factors and their contrasting effects

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Firms that pursue green strategies can boost performance and reputation. Adopting this approach additionally helps build and maintain relationships with other firms to generate benefits which offset costs involved in strategy development.

Originality/value

The briefing saves busy executives and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "How going green can help maintain firm partnerships: Key network factors and their contrasting effects", Strategic Direction, Vol. 38 No. 1, pp. 1-3. https://doi.org/10.1108/SD-11-2021-0141